Rachel Lowe, Author at Sweeney

Manufacturing Marketing Strategies for 2026: Building Trust, Embracing Innovation

What Manufacturing Marketers Should Focus on Heading Into 2026

Rachel Lowe

lighting marketing storytelling

From Spec Sheets to Spotlight Stories: How Lighting Brands Can Market with Impact

Rachel Lowe

lighting brands differentiate

Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)

Rachel Lowe

5 stars

Reputation Rx: How to Build (and Protect) Trust in a Post-Review World

Rachel Lowe

Small Voices, Big Impact: Why Micro-Influencers Are Winning in 2025

Rachel Lowe

video marketing shoot

Why Video Marketing Is Essential for Healthcare Marketers & Where to Focus Your Efforts

Rachel Lowe

landscape of a city at dusk

What’s Working in City Marketing Right Now (and What’s Worth Trying Next)

Rachel Lowe

Summer 2025 marketing trends

What Marketers Should Be Watching in Summer and Fall 2025 (And What to Actually Do About It)

Rachel Lowe

child getting bandaid put on by two smiling healthcare professionals

5 Answers to Healthcare Marketers’ Questions

Rachel Lowe

open journal with blank page and pen laying beside it

Marketing to Government with a Tiny List (or No List at All)?

Rachel Lowe