Marketing advanced products and services designed to collect data and/or manage assets, resources and services in order to improve operations across a city and deliver a better experience to workers, residents and visitors.
Marketing products and services designed to automate processes in order to automatically control operations throughout offices, buildings and campuses to deliver a better experience to workers, occupants and customers.
Marketing intelligent and responsive materials with one or more properties/characteristics that change and/or adapt to changing conditions such as temperature or light in order to deliver a better user experience.
Sweeney has been immersed in the smart technologies space — helping industry leaders (and start-ups) market their products and services for smart cities, smart buildings and smart materials — for nearly two decades. Our experience, connections and insights with multiple industry leaders give you distinct advantages and tangible benefits.REQUEST CASE STUDIES
We direct and support clients along the strategic-creative journey with research- and data-driven planning, high-impact execution and campaign analytics that ensure meaningful, measurable results.
primary/secondary research, persona development, journey mapping, strategy development, testing, optimization
brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing
strategy, white papers, publicity and media interviews, speaking engagements, awards submissions, board memberships
strategy, find/contract expert spokesperson and/or celebrity, endorsements, sponsorships, product placements, collaborations, content creation, advertising
strategy, media planning, media buying, creative, design, print, TV, radio, video, outdoor, native, social, paid search, online/digital
strategy, media databases, publicity, media relations, media tours, events, feature articles, newsletters, brochures,
strategy, social calendars, posting comments/video/gifs/memes, monitoring/listening, blogging, sharing content, tailored content, live posting, managing conversations
infographics/charts/graphs, videos/animations/photos/illustrations, blogs, podcasts, brochures/sell sheets/fact sheets, posters/signs/displays, websites, email/direct mail
ask about, listen to and learn about your concerns, needs and wants
offer new ideas that solve problems, make the ROI clear
establish clarity, transparency and accountability
continuously test and learn to optimize campaign
demonstrate achievement of goals and return on investment