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It is incredibly important to look back and thank the people who have helped you throughout your career. No one…
“Never use drop shadows.” If this sounds familiar, you’re probably a designer; if it doesn’t, take note. This rule of…
The workplace experience has changed drastically over the years – due to technology, different generations, new markets and audiences –…
To rephrase a popular quote from Shakespeare, “a rose by any other name may not smell as sweet.” After purchasing…
Our clients often say, “we definitely want more video.” We know, we know. Video is the preferred content for internet…
Whether you’ve been at your job for five years, one year or one month, it’s good to ground yourself and…
In the 3rd grade I learned about demoralization when my teacher shredded the loose-leaf sheet of paper I had decorated in…
According to Pew Research, unlike the Boomers, there are no comparably definitive dates that later generational boundaries are defined. But…
Today was my day to write a social blog post, which is something I truly enjoy and typically look forward…
A logo walks into a bar. The bartender says to the bar-back, “what do you think?” The bar-back looks the…
These days, it seems more and more difficult to not bring politics into things – including athletics, at the office,…
We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco – and free…
Jim Taylor, Arby’s CMO is pretty proud of himself these days, stating that consumers are either “with us (eating meat)…
It’s just business. Yes, we all say it’s just business, but things get very personal when you manage employees effectively….
There is a common misperception that once you have a full-time job you no longer need to do those ‘resume-boosting’…
Just when marketers feel they have identified what their audience wants, a new market of buyers have emerged: Generation Z….
So far this summer, our creative team has been busy designing, collaborating and strategizing with our amazing clients. We wanted…
Three years ago, Gasco – the gas industry’s leading supplier of precision calibration gas mixtures – tasked us (Sweeney) to rebrand its ecosmart™…
As we move on to the latter half of June, Sweeney remains consistently busy with tons of amazing work, especially…
With the start of summer has come lots of new design work at Sweeney! We can’t wait to show you…