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I have worked on the agency side my entire career. I’ve had the opportunity to work with many companies, in…
With back-to-school season in full-swing, families are navigating even more uncertainties brought on by the COVID-19 pandemic. Whether kids are…
Right before I waved goodbye to 2019, I checked the 2020 calendar and was excited to see that in 2020…
Originally, I wanted to write a blog about brands that build hype and do it well. But then I thought…
Here’s a “symptom” of COVID-19 that you might not have thought of, but I bet you can relate to: Zoom…
The dominant global conversation for the better part of six months had been focused either directly or indirectly on one…
Beginning as early as the 1800s, the poster has played a fundamental role in societal communication. To the layman, the…
For obvious reasons, the majority of the workforce is currently working remote. Even prior to COVID-19, 4.3 million workers in…
Every marketer’s dream is that there is a silver bullet for marketing. One strategy that increases brand awareness, drives quality…
Working at home full-time, I no longer have the welcomed break of co-workers stopping by to chat or meeting at…
There’s something about buying a product, seeing the packaging and opening it for the first time. It’s so… satisfying. You…
The progression for many consumers of one of my favorite brands generally goes something like this: You like Rothy’s. You…
So, COVID-19, can you tell us where you came from? Please, call me COVID. I know there has been a…
A big part of an art director’s job is not only to identify whether a concept or design communicates optimally,…
For seasoned marketing professionals, knowing and understanding your customers and prospects feels more like marketing 101. Having worked with many…
As a marketer, I wonder, what more can we be doing? We have conversations about the history of racism in…
A high priority among marketing professionals is recognizing target audiences both within and outside of your organization. Internal audiences can…
As our integrated marketing specialist Jennifer Mabes wraps up the end of her first year in the professional world, we checked-in to see how it’s…
Nearly 35 years ago I founded Sweeney. Based on everything I had learned and experienced since graduating from college, I…
COVID-19 flipped our world upside down. Everything changed at home and at work, which for many of us became one…