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The progression for many consumers of one of my favorite brands generally goes something like this: You like Rothy’s. You…
So, COVID-19, can you tell us where you came from? Please, call me COVID. I know there has been a…
A big part of an art director’s job is not only to identify whether a concept or design communicates optimally,…
For seasoned marketing professionals, knowing and understanding your customers and prospects feels more like marketing 101. Having worked with many…
As a marketer, I wonder, what more can we be doing? We have conversations about the history of racism in…
A high priority among marketing professionals is recognizing target audiences both within and outside of your organization. Internal audiences can…
As our integrated marketing specialist Jennifer Mabes wraps up the end of her first year in the professional world, we checked-in to see how it’s…
Nearly 35 years ago I founded Sweeney. Based on everything I had learned and experienced since graduating from college, I…
COVID-19 flipped our world upside down. Everything changed at home and at work, which for many of us became one…
Our digital marketing leader, Rachel Dill, celebrated her fifth anniversary here at Sweeney this week! We figured what better time…
One year ago, I was back at my alma mater, John Carroll University, as a guest teacher for an integrated…
There’s a lot of talk about agile marketing these days – the ability to use data and teams in real…
Customers no longer want to be sold. Customers want brands to address their passions, pain points and help them achieve…
Originally published on AIGA Cleveland ___ When it comes to applying and interviewing for jobs, the way you present your…
Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets…
As marketing professionals, we watch our industry go through changes very rapidly. With new technological advances, certain processes and tactics…
Although Sweeney has always maintained a flexible work schedule, including WFH options, it officially initiated a new work from home…
Being that I am a 2019 grad, this is the first year of my entire life that I have not…
No doubt, the coronavirus (among a dozen other national and global issues) is impacting business and calling into question the…
Eighteen years ago, I was selected to speak at my high school graduation. It was an incredible honor –…