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My colleague and I were able to attend the annual Cucalorus Connect Conference held right here in our own city…
Sweeney, a leading full-service agency, received eight PRSA Cleveland Rocks Awards Tuesday, Dec. 4 at the annual Cleveland PRSA awards ceremony. The…
After just two years in the agency world, grand openings quickly became one of my personal favorite campaigns to work…
My journey to Adobe MAX gave me the opportunity to learn from some of the greatest modern minds in the…
What does it take to develop award-winning creative? Baby steps. My 14-month-old daughter recently became a walker. Like most babies,…
Last year, Amazon accounted for nearly half of all online holiday retail sales, according to GBH Insights head of technology…
I recently journeyed out west to Los Angeles for Adobe MAX – exploring new technology, speaking with vendors and participating…
If you believe everything you read (and hear), it appears the agency industry is on its last leg. Reports would…
Getting your story covered on an outlet like The Today Show, whether it be a segment or social post, is…
The media and public relations professionals have separate goals, but are required to work together to achieve them. Media aim to…
So you’re going to a trade show – great! Shows and conferences are some of the best opportunities available to…
In the spirit of brands getting an early start on the holidays, Starbucks released their popular Pumpkin Spice Latte (aka,…
In the marketing world, we all know market research is critical to developing a strategic marketing plan, launching a product…
Each summer as I desperately cling to what sunshine and warm temperature is left of the season, the nearby department…
“If a tree falls in the forest and no one is around to hear it,” teases the philosophical thought experiment,…
With all due respect to Uber, there is a time and a place to change or update or refresh a…
Yesterday, Amazon made history by becoming the second U.S.-listed public company to break the $1 trillion threshold, causing the stock…
Sweeney, a leading full-service marketing agency, has unveiled a refreshed corporate brand, tagline, website and URL. The agency’s new visual…
Sweeney, a leading full-service agency, announces the launch of Amazon Accelerate™, a digital marketing service designed to drive Amazon sales….
It’s no secret that Amazon is changing the retail landscape. In fact, 44 percent of all U.S. e-commerce sales were…