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As the marketing industry continues to find new and engaging ways to place ads in front of consumers, I would…
It’s finally mid-November and time for the fun-loving spirit of the holidays! Oh, but how could I forget? It’s still…
Sweeney — a progressive, high-energy, high-intellect marketing agency — is seeking a talented junior graphic designer to join its strategic…
Of course, consumers have changed their news consumption habits during the pandemic. But how? We dug deep into the research…
Customer behavior – consumer and business – has changed significantly since the start of 2020 and will likely continue doing…
Early on in the pandemic, a MindShare study reported media consumption of COVID-19 content declined fairly quickly. Consumers felt the…
This weekend I finished the book ‘Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal’ by Nick Bilton. Written in 2014,…
If you’re anything like us, sometimes you find that conference calls with coworkers can turn into therapy sessions. And it’s…
Ask me to be uber imaginative and picture Jean Luc Picard meeting Luke Skywalker. I would immediately engage with force….
Several months ago I was driving East on Carnegie Avenue, taking in the view — that is, the spectacle of…
I have worked on the agency side my entire career. I’ve had the opportunity to work with many companies, in…
With back-to-school season in full-swing, families are navigating even more uncertainties brought on by the COVID-19 pandemic. Whether kids are…
Right before I waved goodbye to 2019, I checked the 2020 calendar and was excited to see that in 2020…
Originally, I wanted to write a blog about brands that build hype and do it well. But then I thought…
Here’s a “symptom” of COVID-19 that you might not have thought of, but I bet you can relate to: Zoom…
The dominant global conversation for the better part of six months had been focused either directly or indirectly on one…
Beginning as early as the 1800s, the poster has played a fundamental role in societal communication. To the layman, the…
For obvious reasons, the majority of the workforce is currently working remote. Even prior to COVID-19, 4.3 million workers in…
Every marketer’s dream is that there is a silver bullet for marketing. One strategy that increases brand awareness, drives quality…
Working at home full-time, I no longer have the welcomed break of co-workers stopping by to chat or meeting at…