Blog
Job searching is stressful, draining, and demeaning. Throw a pandemic into the mix and it’s exponentially harder. When you’re a…
Many companies especially in the B2B space want to be known as thought leaders in their respective industries. This strategy…
Writing is a top skill to master in 2021. Even if you’re not working as a writer, thriving in a…
When Sweeney’s new Integrated Marketing Associate, Dominique Buchanan, graduated from Bowling Green State University in 2020, she knew she would…
More than 550 million Americans are currently homeless. Just stop and think about that for a minute. Nearly two out…
In celebration of Women’s History Month, we wanted to take a moment to acknowledge women in marketing and design who…
Every day we are running a sprint. Moving as fast as we can to achieve the goals established for ourselves…
Gone are the days where private label means low price but lacking in quality. For decades, store brands primarily focused…
Recent conversations with new college grads revealed a specific, common challenge – how to best expand digital marketing skills without in-person conferences…
“I’m prepared to go forward with it.” – Rod Ponton, lawyer (not a cat) This week, Texas lawyer Rod Ponton…
“What about trying the new wing place?” A conversation with my neighbor over where to order dinner started like that….
We are in the midst of a sea change the likes of which the world has not seen since the…
This week our agency welcomed Josey Driscoll, our new Junior Graphic Designer! We are so excited to have her and…
Sweeney — a strategic-creative marketing agency that focuses on helping organizations build brand, engage customers and achieve growth — is…
Illustration by Katharina Brenner [Source: AIGA Eye on Design] Needless to say, there’s a lot we’d all like to leave…
As 2020 comes to a close, I think a majority of people would agree it won’t be hard to say goodbye when…
Last month, I spotted a woolly bear caterpillar climbing up the side of my house. Beyond being fascinated by his…
They grew up with Cabbage Patch Kids, graduated to Caboodles, and now those kids-turned-adult consumers are the focus of brands hoping a…
As the marketing industry continues to find new and engaging ways to place ads in front of consumers, I would…
It’s finally mid-November and time for the fun-loving spirit of the holidays! Oh, but how could I forget? It’s still…