Blog
Love is in the air… and so are gifts! According to the National Retail Federation, last year U.S. consumers broke…
Personalized marketing has opened the doors to a new kind of communication with consumers. Not only are marketers getting to…
Sony recently unveiled the logo for their upcoming release of the PS5, and the public response has been a resounding,…
In an era when our culture relies so much on technology for support, the ability for humanity to embrace and…
‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the…
Last month, I attended the 2019 Internet Summit Conference in Raleigh, North Carolina with a fellow coworker. Digital marketing as…
Last week Instagram announced they are going to test hiding ‘likes’ in the U.S. starting this week. Naturally, that has…
Five years ago, I started my career at Sweeney. Two years before that I interviewed with the agency and did…
Admit it, if it weren’t for social media giving you daily reminders about people you went to college with, you’d…
As we approach a new decade, our creative team is excited to see how graphic design will ebb and flow…
Too many years ago (38 to be exact), Harold Burson informed me that I had been identified as one of…
“I’m not creative” is one of the biggest lies I’ve ever heard. This far too common phrase is often announced…
Work-life-balance is a myth. Sometimes the scale tips toward your home and family, and sometimes it will tip toward work…
It is incredibly important to look back and thank the people who have helped you throughout your career. No one…
“Never use drop shadows.” If this sounds familiar, you’re probably a designer; if it doesn’t, take note. This rule of…
The workplace experience has changed drastically over the years – due to technology, different generations, new markets and audiences –…
To rephrase a popular quote from Shakespeare, “a rose by any other name may not smell as sweet.” After purchasing…
Our clients often say, “we definitely want more video.” We know, we know. Video is the preferred content for internet…
Whether you’ve been at your job for five years, one year or one month, it’s good to ground yourself and…
In the 3rd grade I learned about demoralization when my teacher shredded the loose-leaf sheet of paper I had decorated in…