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A logo walks into a bar. The bartender says to the bar-back, “what do you think?” The bar-back looks the…
These days, it seems more and more difficult to not bring politics into things – including athletics, at the office,…
We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco – and free…
Jim Taylor, Arby’s CMO is pretty proud of himself these days, stating that consumers are either “with us (eating meat)…
It’s just business. Yes, we all say it’s just business, but things get very personal when you manage employees effectively….
There is a common misperception that once you have a full-time job you no longer need to do those ‘resume-boosting’…
Just when marketers feel they have identified what their audience wants, a new market of buyers have emerged: Generation Z….
So far this summer, our creative team has been busy designing, collaborating and strategizing with our amazing clients. We wanted…
Three years ago, Gasco – the gas industry’s leading supplier of precision calibration gas mixtures – tasked us (Sweeney) to rebrand its ecosmart™…
As we move on to the latter half of June, Sweeney remains consistently busy with tons of amazing work, especially…
With the start of summer has come lots of new design work at Sweeney! We can’t wait to show you…
The marketing industry has changed drastically and continues to each day, especially with the development of new technology and how…
Graduation. It’s the exciting, exhilarating end of a rewarding chapter that can sometimes lead to the scary, intimidating unknown of…
There is a special unspoken bond among working moms. You come in looking like hell because you slept two hours…
After being honored with Public Relations Society of America’s “Rising Star” award we sat down with digital marketing manager Rachel…
How do you take over 30 years of experience, a collective group of passionate, stubborn, energetic minds and outstanding clients…
Isn’t it strange how the lessons our parents preached to us at an early age are the ones that continually…
Ah, March. The first day of spring, St. Patrick’s Day and, if you’re a sports fanatic like myself, the kick-off…
With the ever-increasing amount of graduating college students being thrust into the workforce, this summer’s job hunt will be a…
Research builds the foundation of any public relations or marketing campaign. Being an expert on a specific topic and having…