Blog
Often times as marketers we have to move forward with campaigns without critical information because there is no time or…
Super Bowl LIII, also known as the lowest scoring Super Bowl in history was dull, to say the least. The…
This week, Proctor and Gamble’s men’s razor giant, Gillette, sent shock waves around the country when it released its new…
The Consumer Electronics Show – now in full swing – is arguably the largest global platform for new product launches….
Media. It’s such an ambiguous term these days. To many, especially those millennials and Gen Z’ers, it means social media….
Hometowns Episode: Cleveland, Raleigh and Wilmington! Sweeney is lucky to call Cleveland, Raleigh and Wilmington home. When our employees aren’t…
Either it’s a very exciting or terrifying time to be in the marketing and public relations industry depending on how…
My colleague and I were able to attend the annual Cucalorus Connect Conference held right here in our own city…
Sweeney, a leading full-service agency, received eight PRSA Cleveland Rocks Awards Tuesday, Dec. 4 at the annual Cleveland PRSA awards ceremony. The…
After just two years in the agency world, grand openings quickly became one of my personal favorite campaigns to work…
My journey to Adobe MAX gave me the opportunity to learn from some of the greatest modern minds in the…
What does it take to develop award-winning creative? Baby steps. My 14-month-old daughter recently became a walker. Like most babies,…
Last year, Amazon accounted for nearly half of all online holiday retail sales, according to GBH Insights head of technology…
I recently journeyed out west to Los Angeles for Adobe MAX – exploring new technology, speaking with vendors and participating…
If you believe everything you read (and hear), it appears the agency industry is on its last leg. Reports would…
Getting your story covered on an outlet like The Today Show, whether it be a segment or social post, is…
The media and public relations professionals have separate goals, but are required to work together to achieve them. Media aim to…
So you’re going to a trade show – great! Shows and conferences are some of the best opportunities available to…
In the spirit of brands getting an early start on the holidays, Starbucks released their popular Pumpkin Spice Latte (aka,…
In the marketing world, we all know market research is critical to developing a strategic marketing plan, launching a product…