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Isn’t it strange how the lessons our parents preached to us at an early age are the ones that continually…
Ah, March. The first day of spring, St. Patrick’s Day and, if you’re a sports fanatic like myself, the kick-off…
With the ever-increasing amount of graduating college students being thrust into the workforce, this summer’s job hunt will be a…
Research builds the foundation of any public relations or marketing campaign. Being an expert on a specific topic and having…
I had the opportunity to hear Daniel Lemin, co-author of Talk Triggers, speak at the AMA High Five Conference in…
If you can’t tell from some of my previous blog posts, I’m a big fan of trade shows. Stepping away…
The NAHB International Builders’ Show (IBS) was just held in Las Vegas, along with the National Kitchen & Bath Association’s…
Ahh… Spring Break. That random week-long gap between New Years and Easter is upon us – and by us, I…
Congratulations! You’ve won an industry award. That’s a prestigious honor you should be proud of, especially with all of the…
Often times as marketers we have to move forward with campaigns without critical information because there is no time or…
Super Bowl LIII, also known as the lowest scoring Super Bowl in history was dull, to say the least. The…
This week, Proctor and Gamble’s men’s razor giant, Gillette, sent shock waves around the country when it released its new…
The Consumer Electronics Show – now in full swing – is arguably the largest global platform for new product launches….
Media. It’s such an ambiguous term these days. To many, especially those millennials and Gen Z’ers, it means social media….
Hometowns Episode: Cleveland, Raleigh and Wilmington! Sweeney is lucky to call Cleveland, Raleigh and Wilmington home. When our employees aren’t…
Either it’s a very exciting or terrifying time to be in the marketing and public relations industry depending on how…
My colleague and I were able to attend the annual Cucalorus Connect Conference held right here in our own city…
Sweeney, a leading full-service agency, received eight PRSA Cleveland Rocks Awards Tuesday, Dec. 4 at the annual Cleveland PRSA awards ceremony. The…
After just two years in the agency world, grand openings quickly became one of my personal favorite campaigns to work…
My journey to Adobe MAX gave me the opportunity to learn from some of the greatest modern minds in the…