Financial Security In a Time of Uncertainty
Client: Atlantic Union Bank
Atlantic Union Bank has served the marketplace for 118 years, always putting the customer first. In fact, this is not its first pandemic, so no surprise it took every precaution to safeguard its teammates, customers and communities.
When the Virginia Governor declared a statewide Stay at Home order on March 30, Atlantic Union Bank was ready – for remote banking and remote working. But when the Small Business Administration (SBA) announced the Paycheck Protection Program for small businesses, no one was ready. Still, Atlantic Union Bank acted quickly, adopting new technology and steadfastly processing applications.
A Powerful Partnership
Sweeney and Atlantic Union Bank met within hours of the announcement by the SBA to determine the best strategies to prepare teammates and make businesses aware of the program and the application process. Internal and external communications were critical, with publicity and social media leading the charge.
Atlantic Union Bank’s executive leadership team kept the public informed through traditional and digital media. Meanwhile, the institution maintained open lines of communication with its 1,800 teammates, providing transparent and timely updates from the leadership team. And as a result, during two rounds of funding, Atlantic Union Bank was able to approve more than 10,000 loans totaling $1.7 billion.
“This [media coverage] is great, and I am proud to have my name, and that of Atlantic Union Bank attached to it.
John Asbury, CEO & President of Atlantic Union Bankshares
“Team Sweeney for the win!”
Beth Shivak, VP, Director of Corporate Communications at Atlantic Union Bank