IoT & Safer Workplaces
Client: Enlighted, Inc.
Months of quarantine and remote working have many employees wary about returning to the office.
Enlighted brings the most advanced IoT technology to commercial buildings across the globe. Its smart sensors cover 320 million square feet of space collecting data multiple times per second – data that provides insight into how buildings are being used in real time, including use of space and location of people and assets. And most relevant now, Enlighted’s powerful and proven system unlocks critical data on how organizations can safely help workforces return to the office.
A Digital Response
Enlighted, who traditionally relies on in-person events and thought leadership strategies like trade shows, speaking opportunities and awards to engage customers, made an immediate shift in its messaging and its use of digital marketing in response to COVID-19.
Working hand-in-hand – often after hours and on weekends – Sweeney and Enlighted updated messaging and elevated the brand on digital platforms, while furthering its thought leadership through earned media. Significant media coverage has also helped to establish Enlighted to support the marketplace with IoT solutions as companies prepare to return to the workplace.
“Thank you and thanks for your patience on getting the message right!”
Mark Milligan, SVP of Marketing at Enlighted, Inc.
“Your team always goes above and beyond for us. You are incredible.”
Veronica Puistonen, Marketing Communications Coordinator at Enlighted, Inc.