The West Side Catholic Center (WSCC), founded in 1977, is a highly effective non-profit agency that assists all who come in need of a path to self-sufficiency. The WSCC acquired Ohio City Pizzeria with three priority goals in mind – to create great food, provide great service and serve a great cause, supporting the WSCC and its clients. The WSCC enlisted Sweeney to reposition the restaurant as a non-profit and support the pizzeria grand opening.

Marketing Goals

  • Establish a brand for Ohio City Pizzeria.
  • Build awareness for WSCC and Ohio City Pizzeria.
  • Drive traffic to the new Ohio City Pizzeria website, as well as to the newly re-opened restaurant, beginning with the grand opening.
  • Increase donations to the WSCC and generate sales at the new Ohio City Pizzeria.

Strategies

  • Market Research
  • Brand Identity Refresh + Collateral Design
  • Splash Page and Website Design
  • Publicity and Media Relations & Influencer Marketing
  • Pre-Grand Opening Events & Ribbon-Cutting Ceremony

Rebrand

Sweeney established a design that reflects the business’s commitment to the community (Ohio City) as well as to its fine Italian cuisine (Pizzeria). The identity design emphasizes simplicity and functionality, while maintaining a strong visual connection to the WSCC.

Results

The Ohio City Pizzeria grand opening campaign achieved all of its primary goals, including:

  • Dramatically increased awareness for both WSCC and Ohio City Pizzeria
  • Significant online traffic to the new website
  • Significant traffic to the new restaurant for dine-in and carry out
  • Increased donations
  • Sales that exceeded projection by more than 50%, serving nearly 2,000 new customers within the first month of opening

“The launch and opening were amazing! It all came together, and our story was out there in more ways than we’d ever expected.”
John Litten, Executive Director, West Side Catholic Center

“Super! Perfect! Thank you.”
Brandon Chrostowski, President and CEO, EDWINS Leadership & Restaurant Institute

Media Coverage

Awards 

PRSA Rocks Awards, Best of Show
Ohio City Pizzeria Rebranding and Grand Re-Opening

PRSA Rocks Awards, Gold
Ohio City Pizzeria Rebranding and Grand Re-Opening

PRSA Rocks Awards, Gold
OCP Release Talks Great Food for a Great Cause

PRSA Rocks Awards, Silver
Ohio City Pizzeria Launches New Website