LSI Industries, a leading player in the lighting, controls and graphic solutions industries, planned the introduction of its newest integrated technology solution in 2016 – SmartVision, a business unit dedicated to bringing its IoT and connectivity expertise to the retail marketplace. Sweeney created a SmartVision branding and launch campaign designed to capture the attention of the marketplace, educate and engage prospects and customers, and initiate the brand building and sales process.

The campaign consisted of three parts – telling the SmartVision story, launching the solution and generating sales leads. Within a three-month period, Sweeney designed and launched a comprehensive brand campaign for SmartVision, culminating with its official unveiling at the National Association of Convenience Stores trade show.