As a business unit of LSI Graphic Solutions, SOAR provides customers digital signage solutions that meet the unique needs of different audiences and settings. SOAR customizes specifications to best meet business objectives and environmental conditions with its full – circle model of products, service and support.
With the launch of SOAR, LSI identified the need for its own brand identity to embody the business unit’s distinct value proposition.
- The launch of a SOAR website, featuring responsive design, interactive features and new, engaging content.
- The development of a SOAR capabilities brochure that also served as a folder to hold supporting sales material, features unique design features and tells the entire SOAR story.
- Photography and videography of customer locations.
- The development of SOAR case studies, including print and video.
- The development of spec sheets to showcase specific SOAR products.