A leading home care consumer products company – Weiman Products – tapped Sweeney as its agency of record to direct public relations and build brand awareness through strategic media outreach and campaigns. With multiple brands and retailers, a key part of the challenge was increasing awareness and sales for more than one product at various retailers.
- Secured more than 880 media placements and 44 positive blog reviews leading to more than 112,00,000 impressions.
- Distributed more than 565 product samples to target media.
- Pitched more than 25 unique editorial opportunities (e.g. how to spruce up your wears before a garage sale to increase profits).
- Weiman was featured on Good Morning America and in the pages of Good Housekeeping, Family Circle, Consumer Reports, Quick & Simple, Dallas Morning News, Seattle Times and the Chicago Tribune to name a few.