ZOELI Designs, the brainchild of Crystal Sinibaldi, is a specialty sports and lifestyle fashion design line of apparel and gear formed in January 2018. ZOELI launched its first collection of outdoor lifestyle bags at the OR + Snow Show in Denver.

Sweeney was engaged to create the ZOELI brand, as well as the brand for the new bag collection – Chamonix 1924.


  • Created a new company brand name and logo: ZOELI Designs.
  • Created a new collection brand name and logo: Chamonix 1924.
  • Created bag labels, badges and hang tags.
  • Created branded business cards and product literature.
  • Created branded content for website landing page.