OMG, Mark Zuckerberg Is Such an Idiot.

Being-There

There is nothing “fair” about life. Some get everything while others get nothing. Some are brilliant while others are idiots. Some live long, healthy lives and others die young. That’s the way it is. I accept it.

But what I cannot and will not accept is the idiotic babbling of a billionaire who has nothing useful to say, yet refuses to stay quiet. New thoughts from Mark Zuckerberg:

One day, I believe we’ll be able to send full rich thoughts to each other directly using technology. You’ll just be able to think of something and your friends will immediately be able to experience it too if you’d like. This would be the ultimate communication technology.

Really? That is your bold prediction for the future? Because I think science fiction writers have been talking about this for several hundred years. I am pretty sure they call it psychic or telepathic communications.

But wait, there’s more.

Our lives improve as our communication tools get better in many ways. We can build richer relationships with the people we love and care about. We know about what’s going on in the world and can make better decisions in our jobs and lives. We are also more informed and can make better decisions collectively as a society. This increase in the power people have to share is one of the major forces driving the world today.

There is so much I want to say about this!

First of all, Facebook is not a communication tool, it is a communication interruption tool. It is a way of “posting” a message for everyone to see and interpret, instead of just talking directly to the person or people you want to communicate with.

Second, social media is NOT going to give me a richer relationship with the people I love and care about.  If I really love  and care about someone, I would not be communicating my feelings on Facebook. I would actually – I don’t know – look them in the eye, hold them and talk to them face-to-face? Perhaps we would sit down – you know, side-by-side – and look at photos and videos together.

Third, I am not learning about what goes on in the world over Facebook. Not now, not ever. And I am not making decisions about my job or my live because of Facebook.

I guess what I am wondering is why you can’t just let Facebook be what it is – a basic social networking site (a community bulletin board)?

I am reminded of a quote from Chance the gardener in Being There. As AMC’s Filmsite writer Tim Dirks put it, Chance’s empty-headed pronouncements and generalizations are taken to be profoundly intelligent. Commenting on a car window, Chance stated: “This is just like television, only you can see much further.”

And everyone nodded in agreement, as if he had said something worth listening to.

Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.