Public Relations Has Changed. And So Have We.
Publicity & Media Relations
There’s no question about it; the media world has changed drastically since we first opened our doors as a public relations agency in 1986. Although the goals of both the media and public relations professionals have not changed, how we achieve these goals today is different. The way to keep up with change is to adapt to it, and our award-winning campaigns have proven we are nimble and still masters at public relations. We believe that no matter how much the industry changes, the core of media relations is simple – the relationship. Whether it’s local, regional, trade or national media, we have the experience, dedication and resources to help establish and grow real connections that lead to an impactful ROI.
Trade Show Marketing
Trade shows and conferences present some of the best opportunities available to step out from behind the phone or computer to meet with contacts face-to-face. But if there’s one thing we know – they are no easy feat. As the hectic-ness of trade show season ensues, we’re here as a resource for our clients to handle every pre-show, show and post-show needs from strategies that drive booth attendance to sponsorship coordination, booth layout and design, promotional materials, advertising, offsite events and any other logistical items that may arise – and may arise quickly. But beyond just logistics, we’re here to serve as a strategic partner, managing annual trade show strategies and goals to ensure the valuable time invested into planning yields an impactful ROI.
Events can take so many forms and accomplish so many goals – and we’re ready to help our clients every step of the way. From trade show cocktail hours to intimate customer dinners, media tours and everything in between, we have a solid understanding of what it takes to manage a successful event.
We have literally supported hundreds of grand openings in the agency’s history locally, regionally and nationally. We tap our extensive experience in event planning, publicity and media relations, influencer relations, advertising, digital marketing and more to build awareness and credibility prior to, during and following your entry to the market, leaving a positive impression on your new community and generating quality sales.
Brands often want to establish thought leadership as a key marketing goal, and speaker’s bureaus are a primary strategy to help achieve this. We have the experience to help you identify your key spokespersons, effectively position their expertise, select and pitch the right speaking opportunities and help to amplify the opportunity prior, during and after the event.