exe.QnA.tion Blog Delivers Real Answers To Real Marketing Questions

exe.QnA.tion Blog Delivers Real Answers To Real Marketing Questions

CLEVELAND – Aug. 4, 2009 – Exe.QnA.tion, a new Q & A blog created by Sweeney at http://www.exeqnation.wordpress.com, is designed to help marketers find direct, easy-to-understand answers to important marketing, public relations, advertising and social media questions.

“Thanks in part to the dramatic growth of the Internet and the emergence of new media, our industry is evolving at breakneck speed, leaving a lot of marketers – professionals, teachers and students alike – with a lot of unanswered questions,” said Jim Sweeney, president of Sweeney.  “What works?  What doesn’t work?  Should I get involved in social networking?  Is e-mail more effective than direct mail?  Are trade shows a waste of money?  Is print advertising dead?  The questions go on and on.

“Unfortunately, depending on who you talk to, the answers are often confusing and rarely illuminating. Through exe.QnA.tion we hope to set the record straight by offering explicit, digestible answers.”

Exe.QnA.tion is a non-promotional, educational site authored by industry veterans Jim Sweeney and Jennifer Manocchio, and supported by a comprehensive panel of industry experts who will serve as blog resources to provide the most accurate and objective answers possible.

Marketers, public relations professionals, executives, entrepreneurs, educators and students can submit questions by emailing [email protected].  A priority goal of the site is to address all questions immediately upon receipt.

About Sweeney

Sweeney, established in 1986, is a leading full-service agency with offices in Cleveland, OH (headquarters) and Wilmington, NC. Sweeney specializes in traditional and new media marketing and public relations services for consumer and business brands. For additional information, visit www.sweeneypr.com.

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Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.