Really Rubbermaid? What’s Next, Access to Tailgate Experts?

rubbermaidI love the idea of what Rubbermaid is doing.  From a business perspective, the concept of generating a continuous revenue stream for a service (as a complement to all the products it sells) is noteworthy.  Unfortunately, it is a flat note.

According to HomeWorld Business, for a paltry one month introductory fee of $4.95 and then an ongoing fee of $17.95/month, you “get direct consulting from the pros online, along with a weekly “menu” plan of organizing projects, multimedia tutorials, articles and other great tools.”  They will help you set up a plan for washing your dishes!

The goal of the service is to help customers reduce stress, elude late fees on bills, avoid family friction, and save money on groceries and clothing by applying organization methods. Sheesh, why not alleviate high blood pressure, stop male pattern baldness and cure STDs in the process.

Listen, forget for just a moment that you can get most of this information online from equally qualified sources at no cost. If Rubbermaid can pull this thing off, I am happy for them.

But from my perspective, the day I get so disorganized that I need to pay Rubbermaid (not my accountant or tax preparer or spouse or family member) to tell me how to get my act together, it’s already too late.  Think about it: if you are organized enough that you can manage to pay Rubbermaid on a monthly basis, then things must not be that bad.

On the other hand, if you are being considered for an upcoming episode of Hoarders, you might want to take the annual membership special from Rubbermaid and consider yourself lucky.

Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.