Sporting Goods Retailer Nails Customer Service & Marketing

TrySports is a regional retailer in the Carolinas that offers a range of products and services for runners, walkers, swimmers, cyclists, gym enthusiast and of course triathletes.

We were lucky enough to get a Wilmington, NC location, and in late 2009 I become a loyal customer.  Here’s why.

Customer Service: I went to TrySports to get running shoes fitted.  They have a comprehensive program where you spend about an hour with an associate to properly fit you for a shoe.

You start by running on a treadmill with a video camera that tapes you so the associate can review your running form.  Secondly, the associate conducts a short Q&A with you to inquire how often you run, if you have injuries, etc.  Third, they check the height of your arches and measure your foot.  Finally, the associate selects a number of shoes he/she feels will be the best fit based on the data collected.

While I know other retailers conduct this same process, I was very impressed with the thoroughness and loved my new running shoes.

Even though I could have easily went to another retailer now that I have found the perfect shoe, the next time I needed new running shoes I went to TrySports.

Loyalty Program: TrySports has an excellent loyalty program.  For every $1 you spend you receive 1 point.  When you reach 200 points, you receive a free $10 gift certificate in the mail.  Not only that, but you receive a $10 gift certificate when you join, on your birthday and when you refer friends.

There is a second loyalty program called TrySports Triple Rewards where you receive 3 points for every $1 you spend.  However, you have to pay $75 to “join”.  I refuse to pay for loyalty programs so I declined.

Email Marketing: Once a week, TrySports distributes an e-newsletter with a success story about a local athlete, product promotions, event schedules and tips from a local associate or athlete on a specific sport.  I can honestly say I enjoy reading the newsletters each week.

Another perk is you can click a link in the e-newsletter and receive 10 points toward your rewards program.

Events: TrySports hosts a number of training events from running clinics to group bike rides.  While I haven’t taken advantage of any of these events, I do check to see if any will fit into my schedule.

Community Relations: TrySports “sponsors” a number of local non-profit sporting events.  They help market the events in their e-newsletter, as well as assisting with setting up the racecourse if you conduct the race by their location.  While TrySports doesn’t offer a monetary donation (that I know of anyway), it is a great program for supporting all local non-profit sporting events so everyone gets to feel the love.

As you can see, I’m impressed with TrySports from both a consumer and a marketing standpoint.  And certainly I’m spreading the word.  In fact, a good friend of mine just went for a shoe fitting a few weeks ago.  I’m eagerly awaiting my $10 gift certificate in the mail!

Jennifer Manocchio

After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.