Yesterday, Amazon made history by becoming the second U.S.-listed public company to break the $1 trillion threshold, causing the stock surge to reach 75% in 2018. Just this morning, retail leader J. Crew announced they are setting up shop on the website powerhouse, highlighting the importance to market on the platform.
It’s no secret that Amazon is changing the retail landscape. In fact, 44 percent of all U.S. e-commerce sales were done on Amazon last year, according to One Click Retail. Perhaps even more interesting, Amazon is becoming the go-to resource for product searches; BloomReach reported over half of Americans go to Amazon – versus other search engines or retail sites – to search for products.
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