If the ground beneath your feet feels unstable and the wind beneath your wings seems to have died down, welcome to the new world. You know that old saying: When the going gets tough, the tough get going? I think that’s wrong, because if you are not already going, then you are all but gone.
During the Superbowl this past Sunday, amid all the commercials for chips, beer, pop, cars and household products – only one commercial stood out for excellence in storytelling. The ad is a reflection of the human experience – raw and touching – and a celebration of love.
Sony recently unveiled the logo for their upcoming release of the PS5, and the public response has been a resounding, “That’s it?”. Many individuals have mocked the design for its similarity to the previous two console logos.
As we approach a new decade, our creative team is excited to see how graphic design will ebb and flow with new technologies, political climate, cultural shifts and generational preferences.
The workplace experience has changed drastically over the years – due to technology, different generations, new markets and audiences – and that’s just to name a few. Technology has proven to make jobs one hundred times, if not one thousand times, better than twenty years ago.
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