Many companies especially in the B2B space want to be known as thought leaders in their respective industries. This strategy…
Sweeney — a strategic-creative marketing agency that focuses on helping organizations build brand, engage customers and achieve growth — is…
As 2020 comes to a close, I think a majority of people would agree it won’t be hard to say goodbye when…
I have worked on the agency side my entire career. I’ve had the opportunity to work with many companies, in…
Right before I waved goodbye to 2019, I checked the 2020 calendar and was excited to see that in 2020…
Here’s a “symptom” of COVID-19 that you might not have thought of, but I bet you can relate to: Zoom…
For obvious reasons, the majority of the workforce is currently working remote. Even prior to COVID-19, 4.3 million workers in…
A high priority among marketing professionals is recognizing target audiences both within and outside of your organization. Internal audiences can…
As our integrated marketing specialist Jennifer Mabes wraps up the end of her first year in the professional world, we checked-in to see how it’s…
Our digital marketing leader, Rachel Dill, celebrated her fifth anniversary here at Sweeney this week! We figured what better time…