News - Sweeney

ChatGPT is Such a “Pick Me”

Victoria Kendrick

A welder welding in a manufacturing plant

A New Era of Manufacturing Demands a New Approach to Marketing

Jim Sweeney

Manufacturing Marketing Strategies for 2026: Building Trust, Embracing Innovation

What Manufacturing Marketers Should Focus on Heading Into 2026

Rachel Lowe

Behind the Brand Evolution: A Q&A with Keith Humphrey, Creative Director at Sweeney

Victoria Kendrick

Sweeney emblem in process of being designed

More Than a Logo: Understanding the True Meaning of Brand

Keith Humphrey

lighting marketing storytelling

From Spec Sheets to Spotlight Stories: How Lighting Brands Can Market with Impact

Rachel Lowe

90s Christmas

Holiday promotions: too soon or just in time?

Rebecca Wrenn

The letters "AI" with a human hand a robot hand pointing at it.

The Problem with AI is Us.

Jim Sweeney

lighting brands differentiate

Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)

Rachel Lowe