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By Sweeney Agency Agency News Blog Post Students

19 Jan: We Are Hiring an Integrated Marketing Specialist!

Sweeney — a strategic-creative marketing agency that focuses on helping organizations build brand, engage customers and achieve growth — is…

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2020
By Rachel Dill Agency Blog Post

16 Dec: Top 3 Marketing Lessons From 2020 

As 2020 comes to a close, I think a majority of people would agree it won’t be hard to say goodbye when…

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By Jim Sweeney Blog Post Industry Industry InSites

09 Dec: Never Outgrow Your Wonder Years

Last month, I spotted a woolly bear caterpillar climbing up the side of my house. Beyond being fascinated by his…

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By Lisa Pocci Blog Post Creative Digital Marketing

03 Dec: What’s Old is New Again Thanks to Nostalgia Marketing

They grew up with Cabbage Patch Kids, graduated to Caboodles, and now those kids-turned-adult consumers are the focus of brands hoping a…

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The Truth about modern advertising
By Jim Sweeney Blog Post

19 Nov: The Truth About Modern Advertising

As the marketing industry continues to find new and engaging ways to place ads in front of consumers, I would…

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By Jennifer Manocchio Blog Post Industry Industry InSites

05 Nov: How Has the Pandemic Changed Consumers’ News Consumption?

Of course, consumers have changed their news consumption habits during the pandemic. But how? We dug deep into the research…

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CustomerBehavior_JonTyson
By Jim Sweeney Blog Post

05 Nov: New Customer Behavior: Permanent or Temporary?

Customer behavior – consumer and business – has changed significantly since the start of 2020 and will likely continue doing…

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pandemicfatigue
By Rebecca Wrenn Blog Post Industry InSites

29 Oct: For The Fatigued: Brands Can Help Move Us Forward

Early on in the pandemic, a MindShare study reported media consumption of COVID-19 content declined fairly quickly. Consumers felt the…

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Twitter
By Rachel Dill Blog Post

21 Oct: Book Review: Hatching Twitter

This weekend I finished the book ‘Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal’ by Nick Bilton. Written in 2014,…

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Uber
By Jim Sweeney Blog Post

01 Oct: Sometimes The Stars Do Not Align and the End Result is Uber Bad.

Ask me to be uber imaginative and picture Jean Luc Picard meeting Luke Skywalker. I would immediately engage with force….

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Cleveland

440.333.0001Email

Wilmington

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Raleigh

440.836.2006Email
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