Sweeney — a strategic-creative marketing agency that focuses on helping organizations build brand, engage customers and achieve growth — is…
As 2020 comes to a close, I think a majority of people would agree it won’t be hard to say goodbye when…
Last month, I spotted a woolly bear caterpillar climbing up the side of my house. Beyond being fascinated by his…
They grew up with Cabbage Patch Kids, graduated to Caboodles, and now those kids-turned-adult consumers are the focus of brands hoping a…
As the marketing industry continues to find new and engaging ways to place ads in front of consumers, I would…
Of course, consumers have changed their news consumption habits during the pandemic. But how? We dug deep into the research…
Customer behavior – consumer and business – has changed significantly since the start of 2020 and will likely continue doing…
Early on in the pandemic, a MindShare study reported media consumption of COVID-19 content declined fairly quickly. Consumers felt the…
This weekend I finished the book ‘Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal’ by Nick Bilton. Written in 2014,…
Ask me to be uber imaginative and picture Jean Luc Picard meeting Luke Skywalker. I would immediately engage with force….