The progression for many consumers of one of my favorite brands generally goes something like this: You like Rothy’s. You…
For seasoned marketing professionals, knowing and understanding your customers and prospects feels more like marketing 101. Having worked with many…
A high priority among marketing professionals is recognizing target audiences both within and outside of your organization. Internal audiences can…
Our digital marketing leader, Rachel Dill, celebrated her fifth anniversary here at Sweeney this week! We figured what better time…
There’s a lot of talk about agile marketing these days – the ability to use data and teams in real…
Customers no longer want to be sold. Customers want brands to address their passions, pain points and help them achieve…
Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets…
No doubt, the coronavirus (among a dozen other national and global issues) is impacting business and calling into question the…
Eighteen years ago, I was selected to speak at my high school graduation. It was an incredible honor –…
The world of typography can be overwhelming. Mastering the basics gets your foot in the door, but mastering the way…