Every marketer’s dream is that there is a silver bullet for marketing. One strategy that increases brand awareness, drives quality…
There’s something about buying a product, seeing the packaging and opening it for the first time. It’s so… satisfying. You…
A high priority among marketing professionals is recognizing target audiences both within and outside of your organization. Internal audiences can…
Our digital marketing leader, Rachel Dill, celebrated her fifth anniversary here at Sweeney this week! We figured what better time…
Customers no longer want to be sold. Customers want brands to address their passions, pain points and help them achieve…
No doubt, the coronavirus (among a dozen other national and global issues) is impacting business and calling into question the…
Eighteen years ago, I was selected to speak at my high school graduation. It was an incredible honor –…
‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the…
So far this summer, our creative team has been busy designing, collaborating and strategizing with our amazing clients. We wanted…
As we move on to the latter half of June, Sweeney remains consistently busy with tons of amazing work, especially…