Cleveland Animal Protective League Selects Sweeney to Help Build Brand Awareness and Increase Adoptions

Cleveland Animal Protective League Selects Sweeney to Help Build Brand Awareness and Increase Adoptions

CLEVELAND – October 17, 2011 – Cleveland Animal Protective League (CAPL) has selected Sweeney to support priority animal adoption marketing initiatives. The agency will provide research, strategy development, branding, creative services, events, publicity and media relations, social media marketing and mobile marketing services.

The CAPL, incorporated in 1913, is an independent, nonprofit humane society whose mission is to foster compassion and end animal suffering. The organization is committed to 100 percent placement of adoptable animals and envisions a time when every friendly, healthy, homeless animal in its community can be cared for until a new family is found.

“The Cleveland Animal Protective League is an amazing organization on an amazing mission,” said Sweeney CEO Jim Sweeney. “We are truly excited to be a part of the efforts to increase awareness in the marketplace and increase both visits to the shelter in Tremont, Ohio and the subsequent adoption of kittens, puppies, cats, dogs and other animals.”

About Sweeney

Sweeney, established in 1986, is a leading full-service agency with offices in Cleveland, OH (headquarters) and Wilmington, NC.  Sweeney specializes in traditional and new media marketing and public relations services for consumer and business brands. For additional information, visit www.sweeneypr.com.

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Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.