Diabetes Daily Selects Sweeney For Public Relations and Social Media

Diabetes Daily Selects Sweeney For Public Relations and Social Media

CLEVELAND ­– Dec. 14, 2009 – Diabetes Daily has chosen Sweeney to strategize and implement its national publicity, media relations and social media campaigns.  The campaigns will focus on increasing brand awareness for Diabetes Daily, promoting the expertise of Diabetes Daily co-founders David and Elizabeth Edelman, increasing web site traffic and driving new membership.

“Diabetes Daily co-founders David and Elizabeth Edelman’s passion for helping others with diabetes combined with their knowledge of creating online communities have helped thousands of people across the world with type 1, type 2 and gestational diabetes,” said Jennifer Manocchio, Sweeney vice-president. “Their story is truly inspiring.  We are thrilled to have the opportunity to use our proven healthcare and diabetes marketing expertise to strengthen the position of Diabetes Daily as the leading online resource for people affected by diabetes.”

About Diabetes Daily

Founded in 2005 by David and Elizabeth Edelman, Diabetes Daily is an online peer-to-peer support network for people affected by diabetes.  The online community features one of the largest diabetes forums, as well as blogs, original recipes, educational information and diabetes related news.  Its mission is to connect people with diabetes, facilitate education and promote advocacy. Consumers can join the discussion by visiting www.DiabetesDaily.com.

About Sweeney

Sweeney, established in 1986, is a leading full-service marketing and public relations firm with offices in Cleveland, OH (headquarters) and Wilmington, NC.  Sweeney specializes in the marketing of consumer and business brands. For additional information, visit www.sweeneypr.com.

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Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.