Digitexx Data Systems Selects Sweeney for Product Naming and Branding

Digitexx Data Systems Selects Sweeney for Product Naming and Branding

CLEVELAND – Dec. 1, 2010 – Digitexx Data Systems (Phoenix, AZ) has named Sweeney for product naming and branding services. The agency will conduct research and develop names, descriptors, taglines and logo concepts for a new structural health monitoring system.

Digitexx is a leading provider of real-time structural health monitoring systems that assist engineers with non-destructive testing and early structural damage detection caused by natural and man-made events.

“Digitexx is developing leading edge structural health monitoring systems for a variety of industries and applications including: bridges, buildings, corporate campuses, wind turbines, oil rigs and more,” said Jim Sweeney, CEO of Sweeney. “Working with Hurshman Design Group, we will support the branding of Digitexx’s newest and most innovative software technology, creating a name, messaging and logo design that enhance the company’s leadership position.”

About Sweeney

Sweeney, established in 1986, is a leading full-service agency with offices in Cleveland, OH (headquarters) and Wilmington, NC.  Sweeney specializes in traditional and new media marketing and public relations services for consumer and business brands. For additional information, visit www.sweeneypr.com.

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Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.