Do You Want a Gofer?

Just this month Sears Holding Company launched a test for a new retail drive-through concept called MyGofer.com.  The concept is simple and feeds off American’s need for fast and convenient.

You simply place your order one of three ways –  online at mygofer.com, using the mygofer mobile app or by calling an agent.  Mygofer.com sends you a text message when your items are ready.  You head to the location and they put the items in your car.

Mygofer.com offers more than 100,000 items, including everything from food to appliances, jewelry, bedding and clothing.  But don’t get too excited.  Sears just has one test location in Joliet, Ill as of right now.

Is this the next generation of shopping?

Possibly… especially for moms who dread taking kids to the grocery store.  However, I’m one of those touch and feel kind of people.  Even when it comes to the grocery store, I would prefer going into the location when it comes to selecting produce and meats.

The other issue is the location of MyGofer.com.  If there is a close location, that is great.  However, if the location required a 20-minute or more drive, it would be just as fast and easy to pop into the corner grocery store.

Jennifer Manocchio

After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.