Fast Food Sector Wages War on Anti-Obesity. Let’s Fight Back!

While enjoying my dinner last night, my wife asked me if I saw the new circular from McDonald’s that came in the mail.  A freestanding insert that boasted not one, not two, not three, but 12 “buy one, get one FREE” coupons.  Free McMuffins, free Big Macs, free large fries, free shakes, free, free, free.

“That’s interesting,” I thought to myself.  “I wonder what its objective is?  Is McDonald’s trying to help the little guy during these tough economic times; you know, help him make is dollar go a little further?  Or is the company doing its best to make you fatter and unhealthier by giving you twice as much food as you want for half the price?”

Okay, so maybe I let my imagination get the best of me.  Then I see an Arby’s TV commercial later in the evening.  You know, the Good Mood Food people.  “For a limited time, buy one fish sandwich and get another for free.”  And we aren’t even close to the Lenten season.  That’s peculiar.

I am probably making a mountain out of a mole hill.  But then, just before I turn in for the night, I decide to watch the Jimmy Kimmel Live monologue.  And Jimmy (yeah, we are on a first name basis) reports that Burger King is testing home delivery service in target markets.  Home delivery of fast food for that segment of the marketplace that’s either too busy or too lazy to use drive-thru?  Great; now you can get massive calories from flame-broiled cows, deep fried potatoes and chocolate pies delivered right to your doorstep.

This is war.  These fat food companies, sorry, fast food companies, need to learn the hard way that their billions of marketing dollars will not allow them to lure poor unsuspecting consumers (aka, baitfish) into the treacherous shark tank.

If the likes of Google and Wikipedia can successfully black out content and service in protest over anti-pirating legislation, American consumers can effectively turn off the faucet of fast food companies by refusing to buy their unhealthy offers.  Yeah, I said it, “they made us an offer that we can refuse.”

We need to unite and galvanize.  I am calling on all weight-challenged Americans to rally around the date of Thursday, February 2, 2012, and cast a giant shadow over the fast food industry by refusing – for one day – to patronize these bloated establishments and their insidious offers.

“Don’t go, just say no.”

“Don’t go, just say no.”

“Don’t go, just say no.”

Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.