In the competitive telecommunications industry, Verizon, Sprint and AT&T are doing whatever they can to set themselves apart. Just think about the advertising battle Verizon and AT&T had a few years ago over signal strength.
In order to create a personal connection between customers and the company, Sprint has employed a marketing/customer relationship strategy that doesn’t require billions of advertising dollars – distributing simple handwritten thank you notes to customers. Sprint is close to reaching its goal of distributing 500,000 personal handwritten thank yous to its current customers. Even the CEO is working on his penmanship.
In an age when customers are overwhelmed with emails, social media sites, automated customer service attendants and automated/online bill pay, personal interaction with customers seems to be going the way of the dinosaur.
In today’s world, a handwritten note will certainly stand out. Think about the last time you actually received a handwritten letter in the mail. I think mine was when my grandmother wrote me letters in college! Even birthday cards have gone digital.
So Sprint’s strategy is definitely a smart one. They even included a way to track the success and help drive retail store sales. Enclosed in the thank you note is a 25% off coupon for an accessory redeemable at a Sprint store.
What some may consider “old fashion marketing” is now cutting through the digital marketing clutter.