Insurance Board Selects Sweeney as Agency of Record

Insurance Board Selects Sweeney as Agency of Record

CLEVELAND – Sept. 30, 2010 – Insurance Board has named Sweeney agency of record for marketing and communications services. The agency will handle and/or provide support for market research, marketing and creative strategy development, collateral, advertising, publicity and media relations, social media marketing and direct marketing.

The Insurance Board is a nonprofit corporation established by the participating Conferences of the United Church of Christ to administer a property and liability insurance program serving churches and related entities within three denominations: United Church of Christ, Christian Church (Disciples of Christ), and Presbyterian Church (USA) churches and related entities.

“The company’s coverage is unsurpassed in the marketplace and the Insurance Board is considered a model not-for-profit entity,” said Sweeney CEO Jim Sweeney. “We are extremely pleased to be supporting the marketing and communications initiatives of the Insurance Board. This is a special opportunity to use both our insurance industry and marketing expertise to enhance our client’s efforts.”

About Sweeney

Sweeney, established in 1986, is a leading full-service agency with offices in Cleveland, OH (headquarters) and Wilmington, NC.  Sweeney specializes in traditional and new media marketing and public relations services for consumer and business brands. For additional information, visit www.sweeneypr.com.

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Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.