Like It or Not Christmas Is Here!

The day after Halloween, I started seeing Walmart and Kohl’s holiday television ads. Pottery Barn already distributed its 1st holiday catalog, Target featured a toy guide in Sunday’s paper, Santa is already appearing in the malls, and just this week I started seeing direct response televisions ads for holiday music CDs.  It is like we skipped Thanksgiving and went straight to the holiday season.

I completely understand why retailers are starting the holiday season advertising and marketing sooner, and it is apparently working because I’m already feeling like I’m behind with my holiday travel plans, holiday cards and holiday shopping.  And I don’t think I’m the only one because the city of Wilmington put up its holiday decorations downtown last week and my sister has already been bugging me for gift ideas!

Personally, I think we as consumers need to take a stand.  If we don’t, Christmas in July will soon be a reality!  Join the “It’s Too Early for Christmas” Facebook group and take a stand http://www.facebook.com/group.php?gid=318417645693

 

Jennifer Manocchio

After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.