Memo to Walmart CEO Mike Duke: Thanks For Nothing.

Recognizing that American consumers are “under renewed economic pressures”, Walmart CEO is confident that his scenario “could work in Walmart’s favor.”

In short, what’s bad for consumers could be good for Walmart. What a lovely and empathetic sentiment.

Mr. Duke, I wish you could be poor enough for one month to know what it feels like to run out of cash at the end of the month, as you so accurately portray the condition of the average Walmart customer. Do you really think that people who don’t have enough money for gas actually have enough money to shop at Walmart?

Maybe you didn’t mean what you said.  Or maybe you didn’t mean it the way it came out.  Or maybe you weren’t thinking clearly considering your audience (attendees of the Barclays Capital Retail & Restaurants Conference on Tuesday).  I understand that you are a businessman and that your priority goals involve sales and profitability, but dude, show a little compassion.

If you really want to attract more customers to Walmart for all their shopping, and you want to ease their financial pressures, install a few Walmart gas pumps that offer a free gallon of gas for every $20 spent on Walmart products.

In America we call that “give and take.”

Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.