My Yoga 2 Go Selects Sweeney for Public Relations and Social Media

My Yoga 2 Go Selects Sweeney for Public Relations and Social Media

CLEVELAND ­– August 31, 2009 ­– My Yoga 2 Go has chosen Sweeney (www.sweeneypr.com) to strategize and implement national public relations and social media campaigns.  The campaigns will focus on increasing brand awareness, online sales and retail distribution of the company’s comprehensive line of yoga products, placing emphasis on the company’s flagship product – My Yoga 2 Go Practice System.

“My Yoga 2 Go founder Beth Siegel has used her expertise to create innovative solutions to all the challenges yoga practitioners and instructors face,” said Jennifer Manocchio, Sweeney vice-president. “We are truly excited for the opportunity to use our consumer marketing expertise to strengthen the position of My Yoga 2 Go as the most affordable and convenient yoga practice solution available for busy consumers.”

About My Yoga 2 Go

Dedicated yoga practitioner and busy mom Beth Siegel founded My Yoga 2 Go in 2007.  Siegel created the My Yoga 2 Go Practice System to address the need for a comprehensive portable practice solution that provides both the challenge and versatility of a traditional yoga class with the convenience of a home instruction tool.  The company has since expanded its product line to offer an array of unique, quality products to inspire yoga practice, including: practice tools, accessories, jewelry and apparel.   My Yoga 2 Go products are available nationally at select national and independent bookstores, luxury spas, yoga studios and online at www.myyoga2go.com.

About Sweeney

Sweeney, established in 1986, is a leading full-service marketing and public relations firm with offices in Cleveland, OH (headquarters) and Wilmington, NC.  Sweeney specializes in the marketing of consumer and business brands. For additional information, visit www.sweeneypr.com.

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Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.