NEWS FLASH: CEOs TOO BUSY FOR SOCIAL MEDIA

According to a news study, CEOs are not wired-in to social media. Only two (2) of the 100 CEOs surveyed have a Twitter account and less than 20% have a personal Facebook page. Did I mention that these are FORTUNE 100 CEOs? Yeah, and not one of them has a blog!

No time left for you
On my way to better things
No time left for you
I found myself some wings
No time left for you
Distant roads are calling me
No time left for you

I guess I am just a bit curious what to make of this. Did the folks at the UberCEO blog really think that FORTUNE 100 CEOs had time for social media? Apparently they did:

“It’s shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They’re giving the impression that they’re disconnected, disengaged and disinterested,” said Sharon Barclay, editor at UberCEO.com who runs executive PR firm Blue Trumpet Group.

Yes, and every time a FORTUNE 100 company prints an annual report the CEO shows a disdain for the environment.

Maybe, just maybe – in light of how the economy is going right now and what a poor showing so many FORTUNE companies are displaying – it would be best if we excuse CEOs from Twitter and Facebook and LinkedIn and YouTube and WordPress… at least until they are showing a consistent profit.

Just a thought.

No time for a gentle rain
No time for my watch and chain

No time for revolving doors

No time for the killing floor

No time for the killing floor

There’s no time left for you

No time left for you

Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.