Not So Mad About Mad Men This Time Around.

MadMenI can’t quite put my finger on it, but there is something about the new season of Mad Men that has left me totally disinterested.

I am confident, based on past seasons that the show is headed somewhere, but after four hours of pandering and meandering, I have already bailed on the show.

Quite frankly, I am bored to death with Don’s narcissistic behavior and all the sleeping around and all the backstabbing and all the whining and all the grandstanding.

It’s as if the show has become a parody of itself… a caricature.  And it’s too bad.  I really bought into some of these characters and story lines.  But the show has become all “mad” and no “ad” and that sucks.  Yes, last week we got one morsel as two agency’s pitched the Heinz account, but it was a set-up and an afterthought.

Turns out, TV shows are a lot like ads; if you don’t respect your audience, you won’t have them for long.

Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.