With brands leaking their ads or sharing sneak peaks before the Superbowl, it does eliminate some of the excitement for consumers. But from a brand perspective, it’s a significant opportunity to gain exposure through traditional media and social media.
Media of course is a buzz about the ads and consumers are already sharing videos through social media channels.
Take for example, my current favorite, Budweiser’s “Puppy Love”. It is already up to 14 million views on YouTube and just launched yesterday. Where did I first see this, Facebook of course!