Sweeney Promotes Lang to Senior Account Executive

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WILMINGTON, NC – September 15, 2016 – Sweeney, a leading full-service agency, announces the promotion of Morgan Lang to senior account executive. In her new position, Lang will be responsible for managing the day-to-day marketing activities on the CORDURA® brand and Enlighted accounts, including tradeshow marketing, campaign implementation, publicity and media relations, social media and advertising.

“Morgan is an accomplished marketing professional with expertise in publicity and media relations, events and trade show marketing,” said Jennifer Manocchio, Sweeney president. “We are pleased to announce her advancement as a valuable asset to the agency and its clients.”

Lang joined Sweeney as an intern in January 2013 and was promoted to assistant account executive in May 2014. She subsequently was promoted to the position of account executive in June 2015. She has been responsible for supporting traditional, digital and social marketing, and public relations strategies and tactics for a wide range of clients, including: Acuity Brands, Inc., Jo-Ann Fabric and Craft Stores®, Big Lots, Inc., TECGEN® FR, Enlighted and CORDURA® brand accounts.

Lang is a graduate of the University of North Carolina Wilmington, where she earned dual bachelor’s degrees in communication studies and French. Lang currently resides in Wilmington, North Carolina. 

About Sweeney

 Established in 1986, Sweeney is a full-service agency with offices in Cleveland, OH (headquarters), Wilmington, NC and Denver, CO. Sweeney develops and executes a wide range of award-winning campaigns – branding, graphic design, advertising and media, publicity and media relations, social media, blogger relations, crisis communications, direct marketing, web development, search optimization, trade show marketing, product launch, events and more. For additional information, visit www.sweeneypr.com.

 

Rachel Dill

Rachel is a young veteran in the marketing industry with expertise in both digital and traditional marketing. She currently leads the agency's digital services with experience supporting numerous brands, including Bruegger’s Bagels, The Container Store, JOANN Stores, Mr. Chicken, San Diego Lighting Association and more. Rachel holds certificates in HubSpot, Email Marketing, SEO/SEM, Google AdWords, Google Analytics, Sprout Social and Video Advertising. She is also a member of the PRSA Cleveland board of directors and is the VP of Communications on the executive committee. Most recently she received the PRSA Rising Star Award, recognizing and honoring an outstanding professional with seven or fewer years of experience. A proud graduate of The Ohio State University, she holds a bachelor’s in strategic communication, and minors in fashion and retail studies and professional writing. Rachel is also certified in Digital Marketing Strategies Data, Automation, AI & Analytics from Northwestern University's Kellogg School of Management Executive Education program.