Sweeney Refreshes Brand; Celebrates 32-Year Legacy

Sweeney, a leading full-service marketing agency, has unveiled a refreshed corporate brand, tagline, website and URL. The agency’s new visual identity is intended to reflect its unique approach to marketing service, its deep passion for the marketing industry, and its ongoing commitment to growth and innovation after 32 years.

“For us, this refresh is about articulating who we have been, who we are and who we want to be in the future as an agency,” said Jim Sweeney, founder and CEO. “For more than three decades, we have stayed focused on being a highly strategic and creative firm that delivers exceptional campaign ideas and achieves amazing results for its clients. The industry has changed with new approaches, new technologies and new services, and we have stayed ahead of the curve on all counts, all the while remaining true to our fundamental beliefs about service.”

“Like our firm, our new identity, tagline, website and URL are bright and fun and full of promise. They accurately reflect the true nature of our agency and our endless and authentic passion for the business we have created and the clients we serve.”

A new corporate website – www.sweeney.agency – presents the firm’s refreshed brand identity and introduces the agency’s new tagline, “Make Happen.”

“Our updated brand identity is an accurate reflection of who we are as a company,” says agency president, Jennifer Manocchio. “We absolutely pride ourselves in going the extra -mile to understand our clients’ businesses, their workforces, their shareholders, their communities and their competitors so that we can offer insightful and creative marketing campaigns that facilitate change. We make things happen, and our clients remind us of that daily.”

Visit Jim’s blog – When is the right time to refresh your brand? – to learn more about the agency branding process.

Sweeney Refreshes Brand

About Sweeney

Sweeney is a full-service marketing agency dedicated to researching, strategizing and implementing consumer, business and industrial campaigns that drive results. We make things happen through the tenacious execution of our core services – advertising, branding, publicity, social media, event marketing, web development, direct marketing, graphic design, analytics. The agency is headquartered in Cleveland, OH, with offices in Wilmington and Raleigh, NC. Visit sweeney.agency to learn more.

Kylie Touloukian

Kylie brings with her two years of experience working with some of the most dynamic healthcare companies in the world from startups to large pharmaceuticals. Her experience ranges from traditional to digital marketing and public relations, including research, strategic planning, publicity and media relations, website development, social media, analytics and more. With a keen focus on understanding her client’s industries, she serves on the account services team as an account executive, as well as managing probably one of the most challenging clients – Sweeney – as our agency marketing manager.