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By Rebecca Wrenn Blog Post

10 Sep: Back-to-School Marketing in a Pandemic: Brands Who Make the Grade

With back-to-school season in full-swing, families are navigating even more uncertainties brought on by the COVID-19 pandemic. Whether kids are…

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agile marketing
By Jim Sweeney Blog Post Industry InSites

21 Apr: There’s Nothing Like a Crisis to Test Your Marketing Agility

There’s a lot of talk about agile marketing these days – the ability to use data and teams in real…

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UNCW 2 pic edit
By Hollyn Page Blog Post

25 Mar: 4 Reasons Why Professionals Need to Help Educate the Next Generation

As marketing professionals, we watch our industry go through changes very rapidly. With new technological advances, certain processes and tactics…

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Lisa original
By Sweeney Blog Post Meet the Team

27 Feb: Meet Our Leadership Team: Lisa Pocci

Last week, we had the chance to chat with Sweeney’s new VP of agency services and marketing trailblazer, Lisa Pocci….

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By Hollyn Page Blog Post

30 Jan: Why Your Grammar Matters Even on Social Media

It is no surprise that technology and the rise of social media channels along with generational differences change the way…

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new product
By Jim Sweeney Agency News

09 Jan: How to Effectively Launch and Market a New Product.

The Consumer Electronics Show – now in full swing – is arguably the largest global platform for new product launches….

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marketing skills 2019
By Jennifer Manocchio Industry InSites

19 Dec: What Critical Skills Are Must Haves For Successful Marketers In 2019?

Either it’s a very exciting or terrifying time to be in the marketing and public relations industry depending on how…

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charisse-kenion-502629-unsplash
By Morgan Lang Industry InSites

16 Aug: How Do I Secure Quality Media Coverage For My Brand?

Quality media coverage is a crucial component of building brand awareness; but without a solid foundation in media relations, it’s…

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Cleveland

440.333.0001Email

Wilmington

910.772.1688Email

Raleigh

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