As marketing professionals, we watch our industry go through changes very rapidly. With new technological advances, certain processes and tactics…
Last week, we had the chance to chat with Sweeney’s new VP of agency services and marketing trailblazer, Lisa Pocci….
It is no surprise that technology and the rise of social media channels along with generational differences change the way…
The Consumer Electronics Show – now in full swing – is arguably the largest global platform for new product launches….
Either it’s a very exciting or terrifying time to be in the marketing and public relations industry depending on how…
Quality media coverage is a crucial component of building brand awareness; but without a solid foundation in media relations, it’s…