TV Remains King of All Media

The Nielson Co. reported this week that the average U.S. home now has more TVs than people – 2.86/household to be precise. That’s a lot of TVs. According to the same reports, more than 114 million homes in the U.S. have at least one TV; if my math is right, that’s 90% (the Census Bureau reports there are now 128 million “housing units” in the U.S.).

I don’t know – maybe it’s because I’ve always loved TV so much – but 10% of households have no TV? I am amazed.

But then again, did you know…

• Less than 90% of Americans have a mobile phone.
• Only 80% of U.S. households have Internet access.
• There are fewer than 10 million U.S. Twitter users (some reports say only 1 million).
• Facebook claims to now have 250 million global members; that’s just 3% of the global population and only a sliver of the U.S.
• About 1,400 daily U.S. newspapers are currently circulated to 48 million readers.
• More than 200 million iPods have been sold worldwide.

And of course there is the radio – in your home and in your car and in your office and on your mobile device. And there are books and movies.

But TV remains the king of all media. At least for today.

“Television is an invention that permits you to be entertained in your living room by people you wouldn’t have in your home.” – David Frost

Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.