Yube Selects Sweeney for New Product Launch

Yube Selects Sweeney for New Product Launch

CLEVELAND – August 16, 2010 – Yube has named Sweeney to support the launch of its new modular furniture system that was recently honored with the Design Defined recognition at the International Home & Housewares Show. The agency will handle publicity and media relations as well as blogger outreach and will collaborate with the company’s creative team on branding and digital initiatives, explained Sweeney Vice President Jennifer Manocchio.

The Yube modular furniture system integrates cubes and accessories to create adaptable, configurable, fashion-forward furniture with particular appeal to young adults who are establishing and constantly redefining their personal style.

“The Yube system is in a unique category,” said Manocchio. “It features sleek cubes with minimalist aesthetics and a wide range of functional and fun accessories. Our priority goal will be to educate consumers about the ability to use the Yube as individual cubes or multiple cubes and add accessories – doors, feet, shelves, bins – to create trendy furniture designs ranging from functional coffee tables to contemporary TV stands. The sustainable cubes – made of bamboo – will also appeal to consumers seeking green furniture alternatives.”

About Sweeney

Sweeney, established in 1986, is a leading full-service agency with offices in Cleveland, OH (headquarters) and Wilmington, NC.  Sweeney specializes in traditional and new media marketing and public relations services for consumer and business brands. For additional information, visit www.sweeneypr.com.

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Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.